Fresh & Pressed Juice
Fresh and Pressed Juice is a wellness-focused juice brand and juice bar based in Troy, Michigan, built around organic, cold-pressed juices, smoothies, wellness shots and cleanse programmes. The business began with a personal story, after founder Kiara Smith started focusing on fresh, organic ingredients to help improve her children’s health, which then grew into a wider mission to help others make small, positive changes for their wellbeing.
The brand positions itself around nourishment, wellness and community, offering products designed to support healthier lifestyles in a way that feels accessible and practical. Alongside its consumer offering, Fresh and Pressed Juice also provides catering and corporate options, with an emphasis on premium ingredients, convenience and wellness-led experiences. The business has also been featured in outlets including Black Enterprise, Metro Times, Fox 2 Detroit, Click On Detroit and CBS News.
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Fresh and Pressed Juice came to us wanting stronger, more cohesive social media content that felt on-brand and visually fresh. They were looking for support with branded graphics, reels and day-to-day content that would better reflect the business, help them stand out online and keep their social presence active and engaging.
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We came in to support their content across the board, creating branded graphics, reels, feed content and stories that felt consistent with the Fresh and Pressed Juice brand. Alongside content creation, we also focused on community building to help strengthen engagement, grow visibility and create a more connected audience around the brand.
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Our work has helped grow the brand’s Instagram presence to 61,000 followers, building a much larger audience around the business. Through a combination of consistent content, strong visuals and community-focused support, we’ve helped turn their social media into a more established and engaged platform for the brand.
