Coolings Garden Centres
Coolings is a well-established group of four garden centres across Kent and East Sussex. Its roots date back to 1913, with the business becoming one of the UK’s earliest garden centres during the 1960s. Today, its locations combine plants and gardening expertise with shopping, dining, wildlife experiences, courses and seasonal events. The third-generation company is now majority employee-owned.
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Coolings wanted to strengthen awareness of its individual garden centres and encourage more local people to visit. Each location has its own offering and audience, so the campaigns needed to reflect what made each centre worth discovering.
They also wanted a more structured approach to paid advertising, moving beyond boosted social media posts and using Meta and Google strategically to build visibility, promote specific experiences and reach people actively searching for garden centres nearby.
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We created and managed targeted Meta campaigns for The Gardener’s Garden Centre, Coolings Lifestyle, Wych Cross Garden Centre and Potted Garden Nursery. Each campaign focused on the area surrounding the individual centre, with messaging and creative tailored to its location and offering.
We also launched a dedicated campaign to promote Coolings’ programme of courses, using traffic-focused advertising to bring interested users directly to the course pages.
Alongside Meta, we introduced Google Search campaigns for The Gardener’s Garden Centre and Wych Cross. These campaigns captured people already searching for nearby garden centres, plants and related services.
Our ongoing work has included:
Setting up a clearer, more structured advertising account
Creating location-specific audiences and campaigns
Managing and reallocating budgets across Meta and Google
Testing new videos, messaging and creative
Monitoring creative fatigue and recommending timely refreshes
Tracking website visits, calls and other valuable actions
Reviewing performance regularly and refining campaigns around the strongest results
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Across the four Meta centre campaigns, Coolings has generated more than 5.4 million impressions and over 6,800 link clicks.
The Coolings Lifestyle campaign alone reached 277,068 people and delivered more than 1.24 million impressions, with an average cost of around £1.06 per 1,000 impressions. Its strongest video generated 857 clicks at a CPM of just £0.97.
The dedicated courses campaign delivered:
3,049 landing page views
3,579 link clicks
A 4.26% click-through rate
More than 62,000 people reached
Google Ads added another 17,780 high-intent clicks across The Gardener’s Garden Centre and Wych Cross campaigns.
The Gardener’s campaign achieved a 6.62% click-through rate and an average cost per click of just £0.10, while Wych Cross recorded an 11.46% click-through rate at £0.17 per click.
Together, the Google campaigns also generated more than 300 tracked phone calls, helping Coolings connect directly with people actively considering a visit.
