(What’s happening on your website)

This is everything you can control on your website to help it rank better.

Keywords – Using the right words people search for (without stuffing them everywhere with no reasoning)

Headings & Structure – Making your pages easy to read and understand

Internal Links – Linking between pages on your site so Google knows what’s important

Fast Load Speeds – Because nobody (including Google) likes a slow website

Mobile-Friendliness – Your site needs to look good on all devices

📝 Example: You run a vegan café in Brighton, so your homepage has “Best Vegan Café in Brighton” in key places instead of just “Welcome to our website!”

(What’s happening outside your website)

This is everything that helps your SEO but isn’t directly on your site.

Backlinks – Other websites linking to you (Google sees this as a sign of trust)

Social Media & Shares – While social media itself isn’t SEO, it helps drive traffic

Brand Mentions – When people talk about your business online (even without a link)

🔗 Example: A local food blogger writes a review about your vegan café and links to your website—this gives you a strong backlink and helps you rank higher.

(The behind-the-scenes stuff that makes Google happy)

This is the techy side of SEO that makes sure your site is easy for search engines to crawl and index.

Site Speed – Faster websites rank better

Mobile Optimisation – Google prioritises ranking mobile-friendly sites now

Fixing Broken Links – Because error pages make Google (and customers) sad

Sitemaps & Indexing – Helping Google understand your site’s structure

🔧 Example: You make sure your website loads in under 3 seconds and doesn’t have any broken links—Google rewards you with a higher ranking.

If your business relies on local customers or has a physical location, Local SEO helps you show up in Google Maps, “near me” searches, and local directories—so the right people find you at the right time.

Google Business Profile – Optimised with reviews, photos, and up-to-date info

Local Keywords – Using location-based search terms (e.g., “Vegan café in Brighton” instead of just “Vegan café”)

Local Listings & Directories – Being listed on Yelp, TripAdvisor, and local business directories to boost credibility

Location-Specific Pages – Dedicated pages on your website targeting different cities or service areas for better rankings

📍 Example: Someone searches “best vegan café near me,” and because your Google Business Profile is fully optimised (great reviews, updated hours, and location keywords), you show up at the top of Google Maps—before regular website results.

Meanwhile, your website also ranks because you have a Brighton-specific page optimised for local searches.

(For online shops that want more sales)

If you sell products online, E-Commerce SEO helps your store rank higher on Google and shopping searches—so more people find (and buy) what you’re selling.

Product Page Optimisation – Using the right keywords in product titles, descriptions, and meta tags

SEO-Friendly URLs – Clean, readable URLs instead of messy ones (e.g., /vegan-protein-powder instead of /product123?ref=xyz)

Optimised Images – Using alt text and fast-loading images so Google knows what your products are

Category Pages & Filters – Making it easy for shoppers (and Google) to navigate your store

Product Reviews & UGC – Reviews boost trust and help your rankings

Schema Markup – Helps Google display your products with star ratings, prices, and stock availability in search results

🛒 Example: Someone Googles “best cruelty-free moisturiser”, and because your product page is SEO-optimised with the right keywords, reviews, and structured data, your shop appears in Google’s shopping results—above your competitors.