Three Acre Brewery
Three Acre Brewery is an independent brewery based in the East Sussex countryside, brewing from a working farm and drawing heavily on the area’s rural character and brewing heritage. Their brand centres around “cask-inspired” beers that blend traditional real ale influence with a more modern craft approach, with a focus on easy-drinking, flavour-led beers for pubs and home drinkers alike.
The business was founded by three lifelong friends, Chester, Jamie and Peter, who started out home-brewing in a garden shed before growing the brand into a brewery now supplying pubs across Sussex and further afield in the UK. Their story is very rooted in friendship, countryside identity and a love of classic pub culture, which gives the brand a grounded, local feel rather than a polished corporate one.
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Three Acre Brewery came to us in the lead-up to Christmas after being recommended to work with us. The main goal was to increase seasonal sales of their bottled beers and mini casks, positioning them as ideal Christmas gifts and easy options for enjoying at home over the festive period. With Christmas being such a key sales window for food and drink brands, the focus was on helping them make the most of that demand and drive strong online sales during a time when people were actively buying for hosting, gifting and celebrations.
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To support this, we ran targeted Facebook ad campaigns promoting both bottled beers and mini casks to local and national audiences. This allowed us to test which products and audiences were responding best, while putting Three Acre Brewery in front of people likely to be buying for Christmas gatherings, gifts and festive stocking up.
We kept a close eye on performance throughout the campaign and adjusted budgets based on where the best results were coming from. As stronger returns started to come through on the bottle campaigns, we shifted spend towards the best-performing ads to help scale results more effectively. This gave us clearer data, allowed us to make smarter decisions as the campaign progressed, and meant budget was being put behind the products most likely to convert.
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The campaign delivered a very strong return, with ROAS peaking at over 13x across the festive period and exceeding 8x during Black Friday activity. By testing different audiences and products, then shifting spend towards what was performing best, we were able to drive online sales efficiently during a key seasonal window.
